Taylor Swift is not only a pop superstar, but also a powerful economic force. Her latest tour, The Eras Tour, has become one of the most successful and impactful tours of all time, generating billions of dollars for the local economies of the cities she visits. Here’s how Swift’s tour is boosting consumer spending, creating jobs, and supporting various industries across the United States.

The Eras Tour is a unique musical experience that showcases Swift’s entire discography, from her debut album Taylor Swift to her latest release. Fans can choose which era they want to see live or attend multiple shows to witness the evolution of Swift’s artistry. The tour has been met with unprecedented demand, selling out stadiums and breaking records.

According to Forbes, The Eras Tour has the potential to generate a staggering $4.6 billion in consumer spending in the United States alone. This figure is based on a data report from research company QuestionPro, which surveyed fans attending the shows and estimated their spending on various aspects, such as tickets, travel, accommodation, food, clothing, and merchandise.

The Eras Tour is not only benefiting Swift and her team but also the local businesses and communities in the cities she performs. Fans are not just attending the shows, they are making a whole trip out of it, contributing to the tourism and hospitality sectors.

For example, Swift’s upcoming shows in Cincinnati are expected to have a massive economic impact of $48 million, according to data from the Cincinnati Regional Chamber and Visit Cincy. The majority of the spending is expected to be seen in the downtown area, but businesses from across the region will see a boost in revenue. Similarly, Swift’s shows in Chicago are expected to spin up $50 million for the local economy, according to data from Choose Chicago and World Business Chicago.

The Eras Tour is also creating jobs and supporting various industries that are involved in producing and delivering concerts. These include transportation, security, catering, stage design, lighting, sound, merchandising, and more. According to CBC News, Swift’s tour employs about 200 people directly and another 600 indirectly at each venue. The tour also supports local artists and musicians who open for Swift or join her on stage as special guests.

The Eras Tour is a testament to Swift’s influence and impact as an artist and a businesswoman. She has created a cultural phenomenon that transcends music and stimulates the economy. As economist Brett House said, “Taylor Swift is a real representative, along with the Eras Tour, of the huge consumer spending power that still exists out there.”