Category Archives: Food/home improvement/business

What Type of Entrepreneur Are You?-Part I

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Have you ever wondered what kind of entrepreneur you may be? Some clues might be found in your zodiac sign. Here are some insights into the entrepreneurial strengths and weaknesses of each sign, and some examples of successful entrepreneurs to inspire you.

Aries (March 21 – April 19)

Arians are bold, passionate and adventurous. They love to take risks and try new things. They are natural leaders who inspire others with their enthusiasm and charisma. Aries entrepreneurs are often pioneers in their fields, creating innovative products or services that challenge the status quo. However, they can also be impulsive, impatient and aggressive. They may act without thinking, or clash with others who don’t share their vision. Aries entrepreneurs need to learn to balance their energy and passion with patience and diplomacy.

Some famous Aries entrepreneurs are: Steve Jobs (Apple, co-founder of Pixar), Hugh Hefner (Playboy), Larry Page (co-founder of Goggle), Lady Gaga (singer and business owner/entrepreneur), and Reese Witherspoon (actress and producer).

Taurus (April 20 – May 20)

Taureans are practical, reliable and hardworking. They value stability, security and comfort. They are loyal, trustworthy and dependable. Taurus entrepreneurs are often experts in their fields, providing high-quality products or services that satisfy their customers’ needs. They are also good at managing their finances and resources. However, they can also be stubborn, possessive and resistant to change. They may stick to their routines, or hold on to their ideas or possessions too tightly. Taurus entrepreneurs need to learn to embrace change and innovation, and to let go of what no longer serves them.

Some famous Taurus entrepreneurs are: Mark Zuckerberg (Facebook, now Meta), Jessica Alba (The Honest Company), David Beckham (soccer player and businessman), Adele (singer and songwriter), and Dwayne Johnson (former wrestler, currently actor and producer).

Gemini (May 21 – June 20)

Geminis are curious, versatile and communicative. They love to learn new things, explore new possibilities and share their ideas with others. They are witty, charming and adaptable. Gemini entrepreneurs are often creative, innovative and original. They can come up with brilliant solutions or inventions that appeal to a wide audience. They are also good at networking, marketing and promoting their businesses. However, they can also be restless, inconsistent and superficial. They may lose interest in their projects, or switch from one thing to another without finishing anything. Gemini entrepreneurs need to learn to focus, commit and follow through.

Some famous Gemini entrepreneurs are: Donald Trump (former US president and businessman), Kanye West (rapper and fashion designer), Angelina Jolie (actress and humanitarian), Morgan Freeman (actor, narrator, and business owner), and Mary-Kate and Ashley Olsen (actresses and fashion moguls).

Cancer (June 21 – July 22)

Cancers are caring, nurturing and emotional. They value family, home and community. They are loyal, compassionate and supportive. Cancer entrepreneurs are often driven by a sense of purpose, passion or mission. They want to make a positive impact on the world or help others in some way. They are also good at creating a cozy, comfortable and inviting atmosphere for their customers or clients. However, they can also be moody, sensitive and defensive. They may take things personally, or overreact to criticism or feedback. Cancer entrepreneurs need to learn to manage their emotions, and to accept constructive criticism as a way to grow.

Some famous Cancer entrepreneurs are: Elon Musk (Tesla and SpaceX), Arianna Huffington (Huffington Post), Richard Branson (Virgin Group), and Tom Cruise (actor and producer).

Leo (July 23 – August 22)

Leos are confident, generous and charismatic. They love to shine, express themselves and inspire others. They are natural leaders who have a strong sense of self-worth and pride. Leo entrepreneurs are often ambitious, creative and visionary. They can create impressive products or services that attract attention and admiration. They are also good at motivating, influencing and persuading others to join their cause or buy their products. However, they can also be arrogant, egocentric and domineering. They may be too self-centered, or demand too much loyalty or praise from others. Leo entrepreneurs need to learn to be humble, respectful and collaborative.

Some famous Leo entrepreneurs are: Barack Obama (former US president and author), Jennifer Lopez (singer and actress), and J.K. Rowling (author of Harry Potter).

Virgo (August 23 – September 22)

Virgos are meticulous, analytical and organized. They value efficiency, quality and perfection. They are diligent, reliable and detail-oriented. Virgo entrepreneurs are often skilled, knowledgeable and professional. They can provide excellent products or services that meet high standards of quality and accuracy. They are also good at planning, managing and optimizing their businesses. However, they can also be critical, fussy and nitpicky. They may be too hard on themselves or others, or focus too much on the flaws or errors rather than the big picture. Virgo entrepreneurs need to learn to relax, appreciate and enjoy their achievements.

Some famous Virgo entrepreneurs are: Warren Buffett (investor and philanthropist), Beyoncé (singer and entrepreneur), Jack Ma (founder of Alibaba), and Cameron Diaz (actress and author entrepreneur).

Tasty Burgers

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Hey, burger lovers! Are you looking for some easy and delicious recipes to spice up your next cookout? I have two of them for you: one for a spicy jalapeno burger, and the other for a regular one.

While you’re chomping away, there’s a “Did You Know” segment that you may also enjoy.

Spicy Jalapeno Burger (for the bold)
Ingredients:

  • 1 pound of ground beef
  • 1/4 cup of finely chopped onion
  • 2 tablespoons of Worcestershire sauce
  • Salt and pepper to taste
  • 4 slices of pepper jack cheese
  • 4 hamburger buns
  • 1/4 cup of mayonnaise
  • 2 tablespoons of chopped pickled jalapenos
  • Lettuce, tomato, onion, and any other toppings you like

Directions:

  • In a large bowl, mix the ground beef, onion, Worcestershire sauce, salt, and pepper. Shape the mixture into four patties.
  • Heat a grill or a skillet over medium-high heat. Cook the patties for about 4 minutes per side, or until done to your liking. Top each patty with a slice of cheese during the last minute of cooking.
  • In a small bowl, stir together the mayonnaise and jalapenos. Spread some of the mixture on the bottom halves of the buns.
  • Assemble the burgers with lettuce, tomato, onion, and any other toppings you like. Enjoy!

Regular Burger (for the faint of heart)
Ingredients:

  • 1 pound of ground beef
  • Salt and pepper to taste
  • 4 slices of American cheese
  • 4 hamburger buns
  • Ketchup, mustard, relish, and any other condiments you like
  • Lettuce, tomato, onion, and any other toppings you like

Directions:

  • In a large bowl, season the ground beef with salt and pepper. Shape the mixture into four patties.
  • Heat a grill or a skillet over medium-high heat. Cook the patties for about 4 minutes per side, or until done to your liking. Top each patty with a slice of cheese during the last minute of cooking.
  • Toast the buns lightly if desired. Spread some of the condiments on the top and bottom halves of the buns.
  • Assemble the burgers with lettuce, tomato, onion, and any other toppings you like. Enjoy!
  • If you have time, another cooking option is baking the burger patties for about 5-7 minutes per side; while preparing them, you can chop up some onion and insert the bits into the patties, then cook (don’t forget to drain the oil).

Did You Know That…..

The first hamburger chain in the U.S. was White Castle, started by Billy Ingram and Walter Anderson in I92l, in Wichita, Kansas.

Hamburgers were 5 cents apiece and considered low-class food before White Castle’s targeted ad campaigns.

By l96l, White Castle became the first chain to sell a billion burgers.

Most historians agree that the first cheeseburger was created in l924 by 6-year-old Lionel Clark Sternberger as a culinary experiment at his dad’s sandwich shop, upon the suggestion of a homeless man who wanted cheese added to his burger.

Both Sternberger and his dad liked the new concoction; thus the first “cheese hamburger” (as it was called then) was born.

According to the company’s founder, Dave Thomas, Wendy’s burgers are square, designed this way for grill efficiency. The four corners tend to hang out over the bun’s edges, which makes the burger look bigger.

Others say it’s a marketing tactic.

according to one study, people who prefer burgers are introverts.

at one time, 96% of all American children could recognize Ronald McDonald.

about 7% of all working Americans have worked at McDonald’s at some time.

The hamburgers McDonald’s serves in a week equal more than l6,000 head of cattle.

There is a difference between Burger King and McDonald’s burgers; it’s all in the production and the corporate culture of each.

The biggest difference is:

McDonald’s cooks their burgers using a batch process; Burger King uses a machine-paced assembly.

a batch process is when:

The burgers are fried on a large platen in batches or groups of up to I2. Two or more batches may be on the platen at one time, in various stages of cooking.

I2 burgers are made at one time; hand-seared after 20 seconds on the grill, turned at 60 seconds, and pulled at I00. Once off the grill, workers must move quickly to get them ready. Speed is essential to keep production going. The workers must all be a cohesive team. This process also means less room for individual differences in members of the batch. The I2 burgers will be ready and all done the same whether or not customers are ready for them. This process, though, allows for much greater input and faster service speed (300 burgers per hour).

Burger King’s machine-paced assembly operates this way:

Raw burgers are placed at one end; 80 seconds later they come out the other end, cooked due to the continuous chain broiler.

One burger at a time comes off the chain broiler at the rate of eight per minute, maximum.

Since one patty comes out at a time, each can be made to an individual order.

McDonald’s/Burger King Source: “firsts: Origins of Everyday Things That Changed the World” by Wilson Casey, 2009 and “Uncle John’s 4-Ply Bathroom Reader” by the Bathroom Readers’ Institute, 2003

Southpaw

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Did you know that about 10% of the world’s population is left-handed? That means that one in every ten people you meet prefers to use their left hand for writing, eating, and other tasks. Being left-handed can have some advantages, such as being more creative, having better spatial skills, and being able to use both sides of the brain more efficiently. But it can also have some challenges, especially in a world that is designed for right-handed people.

Left-handed people often face difficulties in everyday situations, such as using scissors, can openers, keyboards, and musical instruments that are made for right-handed people. They may also struggle with school desks, spiral notebooks, and pens that smudge their writing. Left-handed guitarists and violinists must re-string their instruments, while left-handed saxophonists do not exist. Gum wrappers are right-handed (really!), as are apple corers, Polaroid cameras, scissors, can openers, wristwatches, and the typical power saw and rifle. Even merry-go-rounds and the average classroom desk favor the right-handed.

The kitchen can be very treacherous; as a result of mishaps and accidents from using right-handed equipment, guests, family, and a lot of lefties themselves simply conclude it’s due to clumsiness. And that’s not always so. 
Right-handed tools cause one to use the wrong leverage and pressure. Counterclockwise equipment would enable lefties to achieve the proper equilibrium needed.

Fortunately, there are some businesses that cater to the needs and preferences of left-handed people. For example, there are online (and physical) stores that sell products such as left-handed scissors, knives, watches, guitars, and mugs, like thelefthandedstore.com, leftyslefthanded.com, and anything lefthanded.co.uk. These businesses not only provide useful and comfortable products for left-handed people but also create a sense of community and pride among them.

Gadgets aren’t the only block.

Some left-handed people even experience discrimination or stigma from others who think that being left-handed is abnormal or unlucky.

Throughout history, being left-handed was viewed as negative. Even today, sometimes I will STILL get unsolicited comments: “Hey, you got your watch on the wrong hand“, “Why are you writing that way? Here, let me position that for you“, or “You’re not cutting that right. You’re WHAT?! Oh, then you weren’t taught any better.” (I kid you not!)

Teachers, especially in Catholic schools, traditionally always tried to make a leftie go against nature and attempt to write right-handed (Ronald Reagan was a born lefty who was switched to the right), which can cause stuttering or other problems.

Left-handed students are often among the best AND the worst in their class. It’s a paradox, for there are many lefties in gifted and advanced classes; 20% of Mensa members consist of left-handers. Yet there are also a high number of lefties with learning disabilities and in remedial classes, and their dropout rate’s higher.

Children were often punished for using their left hand, for it was widely believed that being a lefty was a sign of Satan!

In many cultures, the left hand (and even the left side of the body) was considered bad. The Eskimos believed that every lefty was a sorcerer. In Japan, a man could divorce his wife for being left-handed. And until very recently in Taiwan, lefties were strongly encouraged to switch to the right hand.

Many languages, including English, use the same word for “right” and its meaning is “correct, proper.” In those same languages, the word “left” has many negative meanings; “clumsy, awkward, insincere, unlucky, malicious,” etc. (Ouch!) The Italian word for left is sinistra, from which the word “sinister” is derived. In French, it’s gauche, which also means “clumsy or awkward.” 
Even sunbathers traditionally associated their left side with evil, since people facing north would see the sun set, or disappear, on their left.

Which writing hand a person uses is NOT an absolute indicator of favored hand, because there are many who may write with their left, but use their right hand for everything else, or vice versa. 
Facts: 
– One person in ten is left-handed. 
– If both parents are lefty, 50% of the kids will be. 
– If both are right-handed, only 2% will be lefty. 
– There are more lefty boys than girls. No one knows why. 
– Older women will produce more lefties than younger ones. 
– 4 of the 5 original MacIntosh computer designers were left-handed. 

There are studies that imply that lefties don’t live as long as right-handed people. It’s because (so they say) lefties have a weaker immune system, and are more accident-prone. (OKAY; probably brought on using a very right-handed product!)

There’s even a theory that being left-handed is due to brain damage during birth, and that difficult or stressful births happen more frequently among left-handed babies.

In spite of the inconveniences lefties have dealing in a mostly right-handed world, there are a few things that lefties do BETTER than righties. And they are:

1. BOWL-The spin that makes the ball curve into the strike pocket is counterclockwise and uncomfortable to a righty. But to a lefty, it’s clockwise and familiar. Lefties have been conditioned to it from turning doorknobs, screws, etc.

2. PLAY PIANO-When learning piano, you’re taught the treble staff (right-hand keys) first, then the bass (left-hand keys) in relation to it. A lefty plays the base more strongly and easily, making for a more balanced performance.

3. TYPE-Most of the major keys are on the left side of the computer keyboard (or typewriter for “old school” style).

4. PLAY BASEBALL-Lefties excel at this. The batter’s nearer first base, the first baseman covers the field better, and the pitcher keeps an eye on the first batter.

5. PLAY PING-PONG-A right-handed opponent of a lefty is faced with an unfamiliar spin and hop on the ball. Also, a ball that’s met by a righty’s weak backhand becomes a strong lefty forehand. Look out! 

Swimming also favors the lefty. Neurologists have shown they adjust more easily to underwater vision. Remember Mark Spitz? 

Southpaws make fantastic tennis players; it’s been estimated that at any given time, about 40% of the top pros are lefties.

One out of every four Apollo astronauts were left-handed. And there’s a high number of engineers and drafters, for lefties have tremendous math ability. 

Here’s a partial list of some famous lefties:

Leonardo da Vinci, Albert Einstein, Barack Obama, Oprah Winfrey, Bill Gates, Diane Keaton, Goldie Hawn (also the mother of Kate Hudson), Sarah Jessica Parker, Jason Bateman, Jim Carrey, Phil Collins (of one of the best rock groups ever, Genesis, successful solo artist, and the father of Lily Collins), Natalie Cole, Ted Koppel, Peter Fonda, Bruce Willis, Matthew Broderick (married to Sarah Jessica), Pat Robertson, Tommy Hilfiger, Steve McQueen, Celine Dion, Lady Gaga, the late Queen Elizabeth II, King Charles, Queen Victoria, Prince William (many members of the British royal family were and are lefties), Carol Burnett, Jay Leno, Jerry Seinfeld, Harry Truman, Drew Carey, Morgan Freeman, Prince, Tim Allen, Mary-Kate Olsen, Paul McCartney (plays left-handed guitar), Nicole Kidman, Dan Aykroyd, Tom Cruise, Sylvester Stallone, Ringo Starr, Robert DeNiro, Bill Clinton, Angelina Jolie, Keanu Reeves, Ben Stiller, Kermit the Frog (his creator, Jim Henson, was a leftie), Winona Ryder, Demi Moore, Whoopi Goldberg, Rock Hudson, Richard Pryor, Bob Dylan, and Jimi Hendrix.

On the infamous side, there’s Jack the Ripper, The Boston Strangler, John Dillinger, and Tiny Tim (Well, we can’t all be perfect).

There’s a special day for left-handers on August 13th called Left-handers International Day (It was first celebrated on Friday the 13th, 1976, by the LI organization to address all the myths and “theories” about lefties).

One final thing: If you are right-handed, DO NOT sit next to a leftie if you’re both eating or writing. Elbows will collide!














One final thing: If you are right-handed, DO NOT sit next to a leftie if you’re both eating or writing. Elbows will collide!

Food for Thought and Cutting Costs

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Good For You

Green Beans-They are high-fiber, help prevent weight gain and promote weight loss without having to diet (how cool is that?). My brother Mike loves them and could easily eat green beans at every meal.

I love cooking them with a sprinkling of red pepper flakes, a tablespoon of apple cider vinegar, and a dash of black pepper and garlic pepper seasoning (this mixture takes the standard ‘green bean‘ taste to a whole different level, believe me; sometimes I’ll add some Italian seasoning as well). Other options: Strawberries, Raspberries, and Chickpeas

Tuna is omega 3-rich; eating a little more than 5 ounces weekly decreased the development of precancerous skin lesions by almost 30 percent. The omega-3s are thought to act as a shield, protecting cell walls from free-radical damage. Tuna is a personal favorite, due to its tremendous versatility; this fish is deliciously prepared as a salad (or added to one), with rice or noodles, as a fish cake, sandwich filling, or simply eaten “as is.” Another great option is Salmon.

Watermelon is a good source of vitamin C and lycopene (an antioxidant that may help prevent heart disease and some types of cancer). Did you know that eating foods full of water (watermelon is 92%!) will keep you satisfied with fewer calories? Other options include Cucumbers (95% water), Salad Greens (90%-a personal favorite, served with dressing, sometimes adding eggs, shredded cheese, bacon bits, croutons-or tuna!-or as part of a classic BLT sandwich), and Strawberries (91%).

Blueberries contain a diverse range of polyphenols, which are health-promoting plant compounds that include anthocyanins and ellagic acid (provided from all berries) that can keep your heart healthy. Also, eating just under a cup of mixed berries daily for 8 weeks can increase “good” HDL cholesterol and lower blood pressure. Other options to try: Red Raspberries and Strawberries-two personal favorites, used as drinks or tea, part of a dessert, or eaten “as is.”

Tomatoes are loaded with vitamin C, which keeps your skin looking young (lowering wrinkles and age-related dryness). Vitamin C also protects against ultraviolet rays and helps to maintain skin firmness. Also try Oranges, Strawberries, and Broccoli.

Marinating

Marinating is a basic cooking technique that I love. Practically any kind of meat, fish, seafood, veggies, or even soy products can be soaked in one, transferring a dish or meal from just regular to simply superb.

The cool thing about marinades is that they can be either store-bought or handmade. And there’s never a “wrong” way to create or make a marinade; it can consist of anything from herb and citrus-based to Asian-inspired ginger, apple cider vinegar, and a dash of teriyaki to a spicy Mexican one with cumin, a dash of chili powder and red pepper flakes in diced tomatoes or pasta sauce. In my humble opinion, a marinade is limited only by your imagination!

Here are a few guidelines:

  • Thin food needs less marinating time.
  • The more acid in the marinade (such as vinegar or citrus juice), the less soaking time the food needs (because anything acidic will start to “cook” the food and make its texture mushy).
  • Put the marinating product in the fridge ASAP once you’re finished, unless: You’re marinating for 20 minutes or less or you’re doing a veggie marinade.

For more info, go to http://www.foodsafety.gov.

As for how long it takes to marinate, for me personally, it depends on how much free time I have. But generally:

Chicken

Whole-4 to 12 hours

Bone-in pieces-2 to 6 hours

Boneless-30 minutes to 2 hours

Big Roasts-2 to 8 hours

Large, Tough Steaks-1 to 2 hours

Smaller Steaks and Chops-30 minutes to 1 hour

Fish

Fillets and Shrimp-15 to 20 minutes

Whole-30 minutes

Tofu-30 minutes to 1 hour

Thick vegetables (like carrots, potatoes, squash)-1 to 3 hours

Softer vegetables (like tomatoes, broccoli, zucchini)-30 minutes to 1 hour

 Personal Fave

I love apple cider vinegar. It’s not only a great base for marinades, but it’s also fabulous in any stir fry, an instant flavor booster for most veggie dishes, and an effective meat tenderizer (while still adding flavor). I have heard that it’s also great for losing weight, but I’m not sure about that (there was a segment on Rachael Ray today that addressed that very issue. This theory hasn’t actually been proven, but the overall consensus was that digesting apple cider vinegar certainly wouldn’t hurt). It doesn’t matter if I lose weight or not; I’m hopelessly in love with the taste!

There’s a new cookbook that I plan to check out when I’m able that’s called House of Vinegar by Jonathan Sawyer (Ten Speed, $30).  Yes, this is a shameless plug!

Cutting Costs

Becoming aware of where your money goes is very important. The savings add up when you watch your spending. People often think that saving money is hard, but it isn’t (It’s been my lifestyle for so long that it’s become an art form!). Here are some simple, easy ways to cut expenses (and earn extra income).

Turn off your oven just before cooking is finished; the heat that is left will usually finish the cooking (I do this all the time!).

Use instant powdered milk for cooking and baking. It’s cheaper than whole milk and really, you won’t be able to taste the difference when its powdered stuff is mixed with other ingredients.

Plan meals that will provide leftovers. You’ll save money, time, and energy.

Take advantage of all double and triple coupon days at your supermarket.

Make a shopping list and stick to it. And do your grocery shopping after you’ve eaten something (trust me on this one).

Brown-bag your lunch as much as possible. Now I know that many of you like to eat out regularly, but you’ll be amazed at how much you’re spending. You can literally save hundreds!

If possible, buy “day old” bread. It’ll still taste fine but will be much cheaper.

Eat fresh fruits and vegetables when they’re in season. When they’re out of season, buy canned or frozen.

If you drink a lot of canned pop daily or weekly (or cola, soda, etc.) try to cut it down by one (or two) less. Not only will you save money, but you’ll lose weight.

Keep plenty of popcorn around for snacking. It’s cheap, healthy (if you don’t drown it in butter), and low-calorie.

Be on the lookout for food coupons, sales flyers, and other goodies.

Buy meat and poultry whole and cut them up yourself.

Buy potatoes, onions, oranges, grapefruit, and other produce by the bag instead of individually.

Make your own iced tea and lemonade. Drink this in place of the extra soda.

Celebrate special occasions by going out to LUNCH, not dinner.

Place the food you reach for most often in the front of your refrigerator.

When storing food in the fridge, cover liquids and moist foods; if uncovered, moisture’s released. Your fridge will have to work harder.

 When baking, preheat the oven only when the cooking time is less than one hour.

Use glass and ceramic baking pans.

Don’t cook on the wrong-size burner (if you have an electric stove).

Don’t open the oven door to peek in when cooking something.

If you just can’t resist or really need to check, try to limit the “peeks” to just one (or two). 

Sources: “5 Best Good-for-You Foods” from EatingWell’s Nutrition Editor, Brierley Wright-info flyer, “How to marinate anything” by Katie Workman, The Associated Press-The Vindicator, Oct. 9, 2019, and my own recollections.

Taylor Swift’s Economic Impact

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Taylor Swift is not only a pop superstar, but also a powerful economic force. Her latest tour, The Eras Tour, has become one of the most successful and impactful tours of all time, generating billions of dollars for the local economies of the cities she visits. Here’s how Swift’s tour is boosting consumer spending, creating jobs, and supporting various industries across the United States.

The Eras Tour is a unique musical experience that showcases Swift’s entire discography, from her debut album Taylor Swift to her latest release. Fans can choose which era they want to see live or attend multiple shows to witness the evolution of Swift’s artistry. The tour has been met with unprecedented demand, selling out stadiums and breaking records.

According to Forbes, The Eras Tour has the potential to generate a staggering $4.6 billion in consumer spending in the United States alone. This figure is based on a data report from research company QuestionPro, which surveyed fans attending the shows and estimated their spending on various aspects, such as tickets, travel, accommodation, food, clothing, and merchandise.

The Eras Tour is not only benefiting Swift and her team but also the local businesses and communities in the cities she performs. Fans are not just attending the shows, they are making a whole trip out of it, contributing to the tourism and hospitality sectors.

For example, Swift’s upcoming shows in Cincinnati are expected to have a massive economic impact of $48 million, according to data from the Cincinnati Regional Chamber and Visit Cincy. The majority of the spending is expected to be seen in the downtown area, but businesses from across the region will see a boost in revenue. Similarly, Swift’s shows in Chicago are expected to spin up $50 million for the local economy, according to data from Choose Chicago and World Business Chicago.

The Eras Tour is also creating jobs and supporting various industries that are involved in producing and delivering concerts. These include transportation, security, catering, stage design, lighting, sound, merchandising, and more. According to CBC News, Swift’s tour employs about 200 people directly and another 600 indirectly at each venue. The tour also supports local artists and musicians who open for Swift or join her on stage as special guests.

The Eras Tour is a testament to Swift’s influence and impact as an artist and a businesswoman. She has created a cultural phenomenon that transcends music and stimulates the economy. As economist Brett House said, “Taylor Swift is a real representative, along with the Eras Tour, of the huge consumer spending power that still exists out there.”

Home Economics

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Home economics, also known as family and consumer sciences, is a field of study that deals with managing household and family affairs, such as cooking, nutrition, budgeting, child care, sewing, and more. The term “home economics” was coined in 1899 by the American Home Economics Association, which later became the American Association of Family and Consumer Sciences.

The origins of home economics can be traced back to the 19th century when women’s education was expanding and social reform movements were advocating for better living conditions for families. Home economics emerged as a way to teach women practical skills and scientific knowledge that could improve their domestic lives and contribute to social welfare. Some of the pioneers of home economics were Ellen Swallow Richards, who founded the first laboratory for sanitary chemistry at MIT; Catharine Beecher, who promoted domestic education for women; and Martha Van Rensselaer and Flora Rose, who established the first college-level home economics department at Cornell University, and Margaret Murray Washington, principal of Tuskegee Normal and Industrial Institute, later known as Tuskegee University (and was married to the school’s founder and president, Booker T. Washington).

Home economics became a popular subject in schools and colleges across America in the early 20th century, especially after World War I and the Great Depression, when families faced economic hardships and food shortages. Home economics courses taught students how to prepare nutritious meals, preserve food, make clothing, manage finances, and practice hygiene. Home economics also played a role in social movements such as women’s suffrage, civil rights, and environmentalism, as home economists advocated for women’s rights, racial equality, and the conservation of natural resources.

In the second half of the 20th century, home economics underwent several changes and challenges. As more women entered the workforce and pursued higher education, home economics expanded its scope to include career development, consumer education, family relations, and human development. Home economics also faced criticism from some feminists who argued that it reinforced traditional gender roles and stereotypes. In response, home economists revised their curriculum and pedagogy to reflect the diversity and complexity of contemporary families and consumers.

In the 21st century, home economics continues to evolve and adapt to society’s changing needs and interests. Home economics has embraced new technologies such as computers, the internet, and social media, which have transformed the way people communicate, learn, shop, and manage their households. Home economics has also addressed new issues such as globalization, sustainability, health care, aging, and diversity. In 2023, home economics celebrates its 124th anniversary as a field of study that aims to enhance the quality of life for individuals, families, and communities.

Source: “The Secret History of Home Economics: How Trailblazing Women Harnessed the Power of Home and Changed the Way We Live” by Danielle Dreilinger


Seven Whole Grains (and what they’re about)

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Whole grains (containing the bran, germ, and endosperm) may initially come off as very intimidating, but they’re super easy to cook, along with an abundance of great health benefits.

They will:

Help keep your blood pressure low

Keep you feeling full (because they take longer to digest) and are good for those on a diet; you’ll eat less

Keep blood sugar levels in check

Pick up flavors from whatever they’re cooked in

And they’re inexpensive (for the most part)!

Many, like teff and quinoa, cook in only 15-20 minutes. 

The longer-cooking ones can be cooked in bulk, then refrigerated for up to five days or frozen, then quickly reheated.

Want to shorten the cooking time for the long-cooking ones? Except for brown and wild rice, soak them in the fridge overnight, then drain and cook in fresh water or other liquids, if preferred.

Here’s a look at:

Barley-This whole grain comes in two varieties: Hulled and pearl. Hulled barley (also known as barley groats) has only the outermost hull removed and has a higher fiber content than pearl barley. It takes about an hour to cook (but the time can be shortened by soaking for a few hours before cooking; be sure to drain the soaking water and use fresh to cook). This will be chewy and very starchy.

The pearl version has both its outer layer and the bran removed; it’s also chewy, but not as nutritious as hulled. This version is usually on the grocery shelf, partly because it takes less time to cook (about 35-45 minutes). If a recipe mentions barley, but doesn’t specify, go for pearl (hulled will take longer and may require more liquid).

To Cook: Either type needs to be cooked in lots of water (like pasta). One cup will produce about 3 cups cooked. Barley will soak up liquid like a sponge; if you make it in advance, more liquid will be needed at cooking time. 

Brown rice is the first whole grain for many Americans. There are short, medium, and long-grain varieties (the long version needs more liquid for cooking). The hull’s removed, but the germ and bran remain, making brown more nutritious than white rice; but bear in mind that white rice has been fortified to make up for its hull removal.

To Cook: Bring 2 and a half cups of liquid to a boil, add 1 cup of brown rice, cover, and simmer for about 45 minutes until tender. Or, cook this like pasta; in lots of water, then drain in a colander (cooking time’s about 25 minutes). This will make about 3 cups. 

The cooked rice can be mixed with sesame oil, ginger, and onions, topped with a fried egg, for example.

Did You Know That…..

Brown rice can also be used as a salad, with dried nuts and fruit added to any soup that has broth.

Bulgur-This particular grain hardly needs any cooking. 

Ever had tabbouleh? You’ve had bulgur! 

The texture’s similar to ground beef; after it’s been soaked and drained, it can be used to stretch out meatloaf, sloppy joes, meatballs, and chili.  It can be stuffed with corn in summer tomatoes, or mixed with cooked lentils in tomato sauce. 

To Cook: Soak for 30-45 minutes in enough boiling water to cover will result in ready-to-eat wheat kernels. Once they’re soaked, drain well. One cup=about 3 cups cooked.

Quinoa hails from South America and is valued for its high protein. There are white, red, and black varieties. All have an earthy, somewhat herbal taste, but the red and black have a fuller flavor.

Did You Know That…..

Quinoa seeds (that’s what they are) have a saponin coating. It’s bitter; in the wild, it prevents birds and animals from eating them. Packaged quinoa has this coating removed, but many recipes will tell you to rinse out the quinoa regardless. You don’t have to.

To Cook: Bring 2 cups of liquid to boiling, add 1 cup of quinoa, cover, then simmer for 15-20 minutes. The result will be about 3 cups of quinoa.

This ancient grain can also be used in a salad (with tomatoes, seasonings, olive oil or other dressings, and grated cheese).

Teff-This is another ancient grain that was originally cultivated in Africa, but is now grown in many parts of the world, including the U.S. These poppy seed size grains range in color from ivory to reddish-brown, are gluten-free, and high in vitamin C and calcium. 

The cooked texture is close to melt-in-your-mouth and moist. The flavor’s both sweet and bitter, but the ivory flavor’s milder than the brown.

To Cook: Bring 3 cups of liquid to boiling, add 1 cup of teff (which will produce about 2 and a half cups), cover, and simmer for about 20 minutes until all the liquid has been absorbed. This can be eaten “as is” with syrup for breakfast, stirred into a stew, blended into pancake batter, or made into a pilaf.

Wheat berries don’t really need a soaking (although an overnight one cuts cooking time by about 15 minutes); they’re not as hard. The flavor’s slightly sweet, nutty, and crisp, chewy.

To Cook: Bring 3 cups of liquid to boiling, add 1 cup of wheat berries (resulting in 2 and a half cups), cover, and simmer for 45 minutes to 1 hour.

Cooked wheat berries can be added to soups and stews, or tossed while still hot (in a lemon-flavored dressing) with grilled vegetables, then added to salad.

Wild rice-This particular grain is actually a grass and is the only North American one (in its uncultivated state, the wild rice originally grew in wetlands and was hand-harvested by canoe in the Great Lakes region and Canada. In certain parts of the country, it still grows uncultivated). Within Oregon and California, it grows in a cultivated state. Wild rice contains bran, germ, and endosperm; it takes longer to cook than white rice. There’s a chewy texture and a nutty flavor when cooked.

To Cook: Cook this like pasta, with a lot of boiling water, for 45 minutes to 1 hour, then drain. One cup=3 and a half cups.

Wild rice can be combined with brown rice to make stuffing, as a side dish with mushrooms or other vegetables, stirred into soup broth, or used in a salad (with fruit and nuts if preferred).

Additional Info:

  • Using a large, heavy-bottomed pot will avoid scorching and a starchy runover.
  • Making a salad? Put the dressing on the grains while still warm; The dressing will absorb better.
  • Adding salt while cooking will bring out the flavor! To also heighten flavor, grains can be cooked in broth or other liquids.
  • Don’t worry if the grains need more liquid or take longer to cook than a recipe states (you may not know how old the grains are). The cooking time for grains starts when the liquid they’re cooked in returns to a boil.
  • Properly cooked grains will have a chewy texture, not pasty or crunchy.
  • Grains will cost less if you buy them in bulk; store any extras in the fridge or freezer.
  • “Barley” in Italian is orzo (referring to the grain); due to its starchy texture, it can be used to make orzotto.

Sources: “With The Grain” by SandyG-All Recipes magazine, date unknown

TV Commercials: A Brief History

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Television commercials are a form of advertising that use short videos to promote a product, service, or idea. They are one of the most common and influential types of media in our society, reaching millions of viewers every day. But how did they start and how have they changed over time? Here’s a brief history:

The first TV commercial in the world was aired in 1941 in the United States, before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It was a 60-second spot for Bulova watches, showing their logo and slogan “America runs on Bulova time“. The company paid only $9 for this historic ad.

In 1955, TV advertising began in Britain, with the first commercial being for Gibbs SR toothpaste. It was broadcast on ITV, the first commercial television network in the UK. The ad featured a catchy jingle and a smiling man brushing his teeth.

In the 1960s, TV commercials became more creative and sophisticated, using catchy slogans, jingles, celebrities, and humor to attract viewers’ attention. Some of the most iconic campaigns of this decade include Coca-Cola’s “Things Go Better with Coke“, Volkswagen’s “Think Small“, and Avis‘ “We Try Harder“.

In the 1970s, TV commercials became more diverse and socially conscious, reflecting the changing values and attitudes of society. Some of the ads that addressed social issues such as racism, sexism, and environmentalism include Coca-Cola’s “I’d Like to Teach the World to Sing“, Virginia Slims‘ “You’ve Come a Long Way, Baby“, and Keep America Beautiful’s “Crying Indian“.

In the 1980s, TV commercials became more competitive and aggressive, using comparative advertising, testimonials, and endorsements to persuade viewers to buy their products. Some of the ads that used these strategies include Apple’s “1984“, Pepsi’s “The Choice of a New Generation“, and Nike’s “Just Do It“.

In the 1990s, TV commercials became more interactive and engaging, using technologies such as digital effects, animation, and computer graphics to create stunning visuals and stories. Some of the ads that used these innovations include Budweiser’s “Frogs“, Energizer’s “Bunny“, and Reebok’s “Terry Tate: Office Linebacker“.

In the 2000s, TV commercials became more integrated and personalized, using platforms such as social media, online video, and mobile devices to reach targeted audiences and create viral campaigns. Some of the ads that used these channels include Dove’s “Real Beauty“, Old Spice’s “The Man Your Man Could Smell Like“, Burger King’s “Subservient Chicken“, “Puppy Love” by Budweiser, and “The Force” by Volkswagon.

Today, TV commercials are still evolving and adapting to the changing media landscape and consumer preferences. They are using new formats such as interactive, addressable, and native ads to deliver relevant and customized messages to viewers. They also use new metrics such as engagement, sentiment, and conversion to measure their effectiveness.

TV commercials have come a long way since their humble beginnings in 1941. They have become an integral part of our culture and society, influencing our tastes, opinions, and behaviors. They have also become an art form in their own right, showcasing creativity, innovation, and storytelling.

Culinary Milestones, Herbs, and Spices

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1902-Campbell’s Soups expanded its product line to 21 varieties-for the next 30 years.

Also, the National Biscuit Company (later better known as Nabisco) introduces Barnum’s Animals (P.T. Barnum had no connection to this product nor did he receive any pay for the use of his name)-those animal-shaped cookies in a box designed to look like a cage. The string attached to the box is intended to make it easy to hang on a Christmas tree.

And in Philadelphia, then New York, the first food automat opened (a self-service eatery).

In 1906, Kellogg’s Corn Flakes were invented.

In 1908, James L. Kraft launched a wholesale cheese business in Chicago.

1916-Piggly-Wiggly, the first self-service grocery store was founded by Clarence Saunders in Memphis, Tennessee.

Also, fortune cookies are introduced to the world by David Jung, a Los Angeles noodle maker.

In 1930, The Continental Baking Company changes the course of commercial bread products forever when it introduces loaves cut into slices.

Also, the Birds Eye label appears with the official intro of commercially packaged frozen food, named for scientist Clarence Birdseye, who perfected the method.

1931-Twinkies debuted!

Also, Bisquick.

1933-Kraft Caramels debuted.

1934-Ritz Crackers debuted.

1937-Kraft macaroni and cheese dinners debuted.

In 1941, General Mills launched Cheerioats; four years later, the product was renamed as Cherrios.

In 1942, America’s first yogurt company, Dannon, was founded.

Also, in Jan. of that year, the U.S. government began food rationing.

1945-A patent was filed for the process of cooking food with microwaves.

1946-The National School Lunch Act is passed to help raise the dietary standards of children, especially those from economically hit families.

Also, the U.S. government lifts restrictions on rationed items.

In 1947, Redi-Whip debuted.

In 1949, General Mills and Pillsbury began selling instant cake mix.

Also, the first Pillsbury Bakeoff “rises” at the Waldorf Astoria Hotel in New York City. It was originally called the “Grand National Recipe and Baking Contest.”

1950-Earl Tupper decided to sell his plastic kitchen containers directly to consumers by way of “Tupperware parties.”

Also, high school dropout William Rosenberg opened a small doughnut and coffee shop in Quincy, Massachusetts called Dunkin’ Donuts. He licensed the first of many franchises in 1955.

1951-Health officials recommended the fluoridation of public drinking water as a means of reducing tooth decay.

1963-Schlitz began selling their beer in the new tab-opening aluminum cans.

Also, Ronald McDonald made his first TV appearance (played by Willard Scott).

And the Oscar Mayer “Weiner Jingle” debuted on the radio.

In 1964, the first Arby’s fast-food restaurant opened.

1970-Hamburger Helper debuted.

Also, Eggo Waffles debuted.

Did You Know That…..

Geese are anatomically different from other poultry.

It was Thomas Jefferson who brought the early American forerunner of macaroni and cheese to the U.S.

Okra has always been very popular in the American South and especially in Creole recipes.

Herbs and Spices: What Goes Best With What Food

Allspice-Pot roast, fish, eggs, pickles, sweet potatoes, squash, and fruit.

Basil-Tomatoes, noodles, rice, beef stew, pork, meatloaf, duck, fish, veal, green or vegetable salad, eggplant, potatoes, carrots, spinach, peas, eggs, cheese, and jelly.

Cayenne pepper-Pickles, vegetables, cheese, eggs, fish, chicken, pizza, spaghetti, and meat dishes.

Chili powder-Eggplant, corn, bean casseroles, chili (of course!), cheese, marinades for meat, chicken, meatloaf, stews, egg dishes, dips, tomato, or BBQ sauces.

Cinnamon-Beverages, bakery products, fruits, pickles, pork, ham, lamb or beef stews, roast lamb, and chicken.

Garlic-Tomato dishes, soups, dips, sauces, salads, salad dressings, dill pickles, meat, poultry, fish, stews, marinades, and bread.

Ginger-Asian dishes, soups, beverages, fish, poultry, veal, pork, lamb, beef, baked products, vegetables, baked or stewed fruits, conserves, and pickles.

Nutmeg-Conserves, pickles, vegetables, eggs, seafood, chicken, fruits, baked products, puddings, and hot beverages.

Onion powder-Dips, soups, stews, all meats, fish, poultry, salads, vegetables, stuffing, cheese dishes, egg dishes, bread, and rice dishes. Using Onion salt? Reduce the amount of salt in the recipe.

Oregano-Tomatoes, pasta sauces, pizza, chili con carne, BBQ sauce, vegetable soup, egg and cheese dishes, onions, stuffing, pork, lamb, chicken, and fish.

Paprika-Pickles, vegetables with no color, cheese dishes, egg dishes, poultry, fish, game, sausage, lamb, veal, pork, and beef.

Red Pepper-BBQ’d beef and pork, tamale pie, dips, curried dishes, spaghetti sauce, vegetables, poultry, pickles, sauces, cheese dishes, soups, and meat.

Rosemary-Lamb, poultry, veal, beef, pork, fish, soups, stews, marinades, potatoes, cauliflower, spinach, mushrooms, turnips, fruits, and bread.

Sage-Potatoes, cheese, tomatoes, eggplant, onions, lima beans, marinades, veal, pork, beef, fish, poultry, chowders, soups, sauces, stuffings for poultry, fish, and other meats.

Thyme-Vegetables, fish, poultry, and meat.

Vanilla-Baked goods, beverages, and puddings.

Additional Info

Spices are the parts of plants, like the dried seeds, buds, fruit or flower, and plant bark or roots; they’re usually of tropical origin.

 Herbs are from the leafy parts.

Spices can be sold in whole or ground form. Both spices and herbs should be stored in a cool, dry place in air-tight containers; always tightly close the container after each use. Under favorable conditions, spices will keep for up to 6 months; whole spices will keep almost indefinitely.

Herbs will lose flavor more rapidly (than ground pepper, ginger, cloves, and cinnamon). But if properly stored, they’ll keep for several months.

Ground spices can be added about 15 minutes before the end of the cooking process; whole spices are best in slow-cooking dishes (like stew), so they can be added at the beginning of the cooking process.

Source: “United States Department of Agriculture-“Seasoning With Spices And Herbs” Fact Sheet-December 1978

Little-Known Business Facts: Did You Know That….., Part 2

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Celebrities and Notable People

Walter Cavanaugh, “Mr. Plastic Fantastic“, has 1,497 different valid credit cards.

In 1988, Michael Jackson earned an estimated $60 million dollars.

Over 450 million copies of author Barbara Cartland’s books have been sold-a record.

When he died, Elvis Presley’s estate was valued at $10 million dollars.

Former Yippie Jerry Rubin declared in 1980 that “My goal is at the age of 35 to act like I’m 15.” Within a few years, he was running a “networking” service and talking about how wonderful it was to make money.

Ivan the Terrible built the Kremlin-then gouged the architect’s eyes out to prevent him from ever designing another structure like it.

J. Paul Getty-at one time, the richest man in the world-had a pay phone in his mansion.

Julius Caesar’s autograph is worth $2 million dollars.

Mother Jones was Mary Harris Jones, a crusader for the rights of laborers.

The Ringling Brothers was originally a family orchestra, not a circus.

James Smith, founder of the Smithsonian Institution, never visited the U.S.

Norman Rockwell started painting Saturday Evening Post covers at the age of 21.

It took Noah Webster 20 years to write his dictionary.

Jack Nicholson was paid $61 million to appear in Batman.

Ringo Starr once claimed he wanted to get rich in order to open a chain of hair dressing salons.

Money

In 1986, the TV show “Wheel of Fortune” earned over $100 million dollars.

In 1984, a Canadian farmer began renting ad space on his cows.

Each $1,000 raise in a wife’s salary increases the chances for divorce or separation by 1%.

The average bank teller loses about $250 every year.

Laid end-to-end around the equator, it would take 257,588,120-dollar bills to circle the earth.

Until 1857, foreign coins were considered U.S. money if they were made of a precious metal.

In Italy, a whole year’s salary is the proper amount to pay for an engagement ring.

In 1936, a cabin on the Hindenburg airship cost $750 for a trans-Atlantic flight.

China employed over 6 million people to work on their 1990 census.

The British pound got its name because it was originally equal to the value of a pound of silver.

In 1991, General Motors was no. 1 on the Fortune 500 list-but 485th in profitability.

Nearly all psychiatrists have been attacked by one of their patients.

The average dollar bill has a life span of 18 months.

Your wedding ring is the one thing that creditors cannot seize if you go bankrupt.

Supermarket tabloids spend about $4 million a year buying celebrity gossip from informants.

During Desert Storm, one ribbon-maker shipped 30 million yards of yellow ribbon in a month.

Nearly 13% of lawyers admit to having six or more drinks a day.

In 1977, there were over 15,000 discos in the U.S.

Until 1967, LSD was legal in California.

Miscellaneous

The first stewardesses were on United Airlines in 1930; they had to be registered nurses.

One in ten truck drivers is a woman.

Canada owns more U.S. real estate than Japan.

The average person spends over 9 hours preparing their taxes.

On average, the French take twice as long on their business lunches than we do.

According to a recent study, housewives feel more stressed than working women.

It costs parents about $5,800 dollars to care for a newborn in its first year.

Garbage collectors and warehouse workers suffer the most on-the-job back injuries.

“When two men in business always agree, one of them is unnecessary.”-William Wrigley, Jr.

Japan recycles more than half its household and commercial waste.

A company in Australia makes coffins out of recycled newspapers.

Source: “Uncle John’s 4-Ply Bathroom Reader” by The Bathroom Readers’ Institute, 2003